Post by shihab361 on Mar 11, 2024 0:50:15 GMT -6
Have you ever heard of NPS or Net Promoter Score? This is a satisfaction survey methodology created by Fred Reichheld and has become a trend in the events market.
This is because measuring the degree of loyalty and satisfaction of your participants is a fundamental step towards creating a successful event.
After all, it is necessary to first understand who your participant is and what they want and then plan your actions.
In this way, a satisfaction survey can become one of the most effective strategies for obtaining insights into your subscriber's journey, identifying points for improvement and promoting an appropriate experience.
Are you curious and want to Czech Republic Mobile Number List know more? It was with this in mind that I developed this complete article, where you will learn:
What is NPS and how does it work?
How important is NPS for events;
How to structure the research correctly;
And how to calculate NPS.
Let's go?
What is NPS?
NPS is the most used methodology in the world to measure customer loyalty and satisfaction.
Because it is very simple and objective, the Net Promoter Score can be applied to any type of product or service, including your events.
Using a single mandatory question: “From 0 to 10, how likely is it that you would recommend our company (or event) to a friend or family member?”
This type of research is very efficient because it measures the likelihood of customer recommendations.
How does NPS work?
Imagine the following situation, let's say you went to a restaurant last weekend and, when you got there, you had a bad experience.
Would you recommend this restaurant to your mother? Probably not, right?
This is why NPS is so efficient, it measures the user's probability of recommending or not the service/product they used.
This is because measuring the degree of loyalty and satisfaction of your participants is a fundamental step towards creating a successful event.
After all, it is necessary to first understand who your participant is and what they want and then plan your actions.
In this way, a satisfaction survey can become one of the most effective strategies for obtaining insights into your subscriber's journey, identifying points for improvement and promoting an appropriate experience.
Are you curious and want to Czech Republic Mobile Number List know more? It was with this in mind that I developed this complete article, where you will learn:
What is NPS and how does it work?
How important is NPS for events;
How to structure the research correctly;
And how to calculate NPS.
Let's go?
What is NPS?
NPS is the most used methodology in the world to measure customer loyalty and satisfaction.
Because it is very simple and objective, the Net Promoter Score can be applied to any type of product or service, including your events.
Using a single mandatory question: “From 0 to 10, how likely is it that you would recommend our company (or event) to a friend or family member?”
This type of research is very efficient because it measures the likelihood of customer recommendations.
How does NPS work?
Imagine the following situation, let's say you went to a restaurant last weekend and, when you got there, you had a bad experience.
Would you recommend this restaurant to your mother? Probably not, right?
This is why NPS is so efficient, it measures the user's probability of recommending or not the service/product they used.
