Post by account_disabled on Mar 10, 2024 0:55:29 GMT -6
When we 'inherit' something that cost so much to build, we are inclined not to modify anything, assuming that means respecting what they have left us, but that is not what I am doing. Now, the world is in a moment of great change and the reality is that fashion, intrinsically, is in permanent change ”, confesses Silvia Lousa, third generation and CEO of Jealfer, manufacturer and retailer of the Pertegaz brands, Jorge Vázquez and Viriato. This executive is in charge of leading a change in her company that in three years, for example, will continue to operate differently from the current one, always respecting the company's values, instilled by her grandfather as well as family values. Trained in business management [with a degree in Law and Business Administration and an MBA from Columbia Business School], her professional experience ranges from a position as a senior vendor manager at Amazon, to another position advising companies and equity funds on the optimization of capital structures in EY to being a teacher and columnist in different institutions and newspapers.
A great work background that responds to his perception of change: “The past is not a good predictor of the future and, when we have been in a sector for too long, we tend to believe that the market always behaves the Bahamas Mobile Number List same and we lose opportunities.” To begin with, his first opportunity at Jealfer was found in his leadership, a position from which he was able to establish a solid strategy to ensure the company's profitability through the promotion of a corporate culture oriented towards excellence and the creation of international commercial agreements. and the implementation of sustainability policies throughout the company. Although her great challenge is to not consume her day-to-day life and “leave time to think, dream big and have fun. Trends, although they may seem frivolous, have deep and complex roots, such as the need to tell a story or satisfy the sense of belonging to a group with which values are shared, and, through symbols, such as objects or clothing , an identity is being built that has to do with a lifestyle,” he explains from an academic perspective.
In an environment where, increasingly, a few people have more money, while the purchasing power of the majority decreases, there is more modesty to flaunt and openly show privilege, there is a tendency to avoid any type of sign that is too blatant and opt for the discreet," says María Isabel Castro, who adds that, "however, it is paradoxical, because at the same time, that minority sends a message to those who are in their social circle, to those who also recognize the extraordinary quality, the design and the finishes of the items from brands that are more niche, less known to the general public.” On the other hand, the professor at the Francisco de Vitoria University explains that “in general and at another level, in a context of insecurity like the one we live in, of geopolitical, social and economic uncertainty after the pandemic and with the War in Ukraine, it is more It is logical that consumer habits are generated that depend less on comings and goings, and changes, and that investment be made in classic-cut, timeless garments that can be used in thirty years.
A great work background that responds to his perception of change: “The past is not a good predictor of the future and, when we have been in a sector for too long, we tend to believe that the market always behaves the Bahamas Mobile Number List same and we lose opportunities.” To begin with, his first opportunity at Jealfer was found in his leadership, a position from which he was able to establish a solid strategy to ensure the company's profitability through the promotion of a corporate culture oriented towards excellence and the creation of international commercial agreements. and the implementation of sustainability policies throughout the company. Although her great challenge is to not consume her day-to-day life and “leave time to think, dream big and have fun. Trends, although they may seem frivolous, have deep and complex roots, such as the need to tell a story or satisfy the sense of belonging to a group with which values are shared, and, through symbols, such as objects or clothing , an identity is being built that has to do with a lifestyle,” he explains from an academic perspective.
In an environment where, increasingly, a few people have more money, while the purchasing power of the majority decreases, there is more modesty to flaunt and openly show privilege, there is a tendency to avoid any type of sign that is too blatant and opt for the discreet," says María Isabel Castro, who adds that, "however, it is paradoxical, because at the same time, that minority sends a message to those who are in their social circle, to those who also recognize the extraordinary quality, the design and the finishes of the items from brands that are more niche, less known to the general public.” On the other hand, the professor at the Francisco de Vitoria University explains that “in general and at another level, in a context of insecurity like the one we live in, of geopolitical, social and economic uncertainty after the pandemic and with the War in Ukraine, it is more It is logical that consumer habits are generated that depend less on comings and goings, and changes, and that investment be made in classic-cut, timeless garments that can be used in thirty years.
