Post by account_disabled on Feb 27, 2024 0:38:51 GMT -6
In a country with so much diversity, it is necessary to think about efficient communication for everyone, right? Therefore, Inclusive Marketing is a good alternative for companies with diverse audiences and that want to be a differentiator in the market. In fact, according to BigData Corp in despite the growth of websites in Brazil, less than 1% were successful in accessibility tests. A shocking figure for a country that has more than 46 million people with some type of disability. Much can be done to improve this situation and put companies on the path to digital accessibility. And inclusive marketing can be a valuable tool. That's what we're going to talk about in this article. Firstly, what is Inclusive Marketing? Inclusive Marketing is focused on creating communication strategies with all customers, respecting all their differences, reaching a diverse audience. And, when we talk about inclusion, all stages of campaign creation must be aligned, such as using language and design that respect differences.
Therefore, Inclusive Marketing is very important Poland WhatsApp Number for companies that wish to be responsible for their customers, with a commitment to actions that benefit society and improve everyone's quality of life. Furthermore, it also brings positive visibility to the brand, reaching new audiences and even covering niches not as explored by its competitors. This way, the results go beyond profits, but the care of being an empathetic business that cares about others. In fact, this will also make a big difference when it comes to your customer’s purchasing decision! The user experience To exemplify the subject, a well-known activity within the digital world that applies to inclusive marketing is User Experience . In it, the focus of its production will be, as the name suggests, on the user's experience and, to this end, it must be based on four basic principles: be perceivable, understandable, operable and robust. This way, it is possible to choose the most appropriate way of how it will work so that all customers , regardless of the difficulties, can understand it easily. This is just one of the ways to use Inclusive Marketing within your marketing strategies.
But, if you want to take the first steps, start by studying and understanding how companies can impact different people. After that, look for professionals and technologies focused on the desired area and that can help you have good communication with anyone. Lastly, apply simple and efficient strategies, such as: Avoid prejudiced terms and information in your content; Use subtitles in your videos and alternative texts in images; Produce content in different formats, such as transforming books and audiobooks; Use accessibility resources, such as reading for the visually impaired and hearing impaired; Maintain clean codes for accessibility software to perform readings; And much more; Well, these are some possibilities to get you started, but let me give you one last tip: count on a team that has experience in the digital world and tries its best to carry out inclusive marketing actions.
