Post by account_disabled on Feb 26, 2024 23:38:14 GMT -6
Cold email is an email message or marketing email that is sent to recipients who do not know the sender. That sounds like spam , doesn't it? It's because it's spam . If we remember that, by definition, spam is any communication received by a person who did not previously authorize its receipt, then cold email is definitely spam. However, we cannot deny that cold email often gives a positive return. When well designed and well written, an email sent by a person we have never heard of and have not even authorized to send us commercial emails, can arouse our interest. After all, what matters most in email marketing for it to convert is its relevant content . Even for technical issues of delivery quality, the prior authorization we give to a sender to send us emails does not count, because our email program or email server does not know which sites we have actually registered with.
But it knows much more important things about us: what kind of content we usually open (and what we don't). Does it know that logic of the social media algorithm, which identifies our viewing patterns for posts and videos and starts delivering more of the content it identifies that we like? Email servers work in a similar way. I'll give you a practical example: if there's one subject about which I'm absolutely ignorant, it's cars. It was never something important to me, I don't even have a license. I don't understand brands, models, I don't follow launches, I don't do buying and selling operations, I don't know anything about Peru Mobile Number List IPVA and the like. On the other hand, I love content related to lifestyle such as minimalism, trends, well-being, skincare, etc. This has nothing to do with cars, but for Gmail, which is my Gmail app, these comparisons are important because it “knows” that I don't read emails about cars and I read emails about lifestyle. If I suddenly register on a site like Webmotors, of my own free will, to start receiving their marketing emails, most likely the first emails will be delivered to my spam box, because Gmail will identify that that content, historically , is not relevant to me.
From the moment I start rescuing these messages from spam, opening and clicking, Gmail will understand that I now like that type of content. On the other hand, let's say there is a website that talks about minimalism, for example, and this business somehow got my email address (most likely, through a mailing list or contact list that they purchased from – don't do that). If they send me an email, the likelihood of me receiving it in my inbox, promotions, or updates (i.e. out of the spam box) is high because Gmail knows it's a topic I'm familiar with. read and click, based on what I've already done with emails from other senders in the same segment. Therefore, technically, it is possible for us to receive a marketing email from an unknown sender in our inbox. It is not very correct, however, ethically. And this is supported by the LGPD , which establishes that an email address is personal data and that companies that use it must account to people about how this data is used and even about its origin, that is, where this data was collected – precisely to check whether people authorized it to be collected and used. Therefore, cold email is in a gray area of the relationship.
But it knows much more important things about us: what kind of content we usually open (and what we don't). Does it know that logic of the social media algorithm, which identifies our viewing patterns for posts and videos and starts delivering more of the content it identifies that we like? Email servers work in a similar way. I'll give you a practical example: if there's one subject about which I'm absolutely ignorant, it's cars. It was never something important to me, I don't even have a license. I don't understand brands, models, I don't follow launches, I don't do buying and selling operations, I don't know anything about Peru Mobile Number List IPVA and the like. On the other hand, I love content related to lifestyle such as minimalism, trends, well-being, skincare, etc. This has nothing to do with cars, but for Gmail, which is my Gmail app, these comparisons are important because it “knows” that I don't read emails about cars and I read emails about lifestyle. If I suddenly register on a site like Webmotors, of my own free will, to start receiving their marketing emails, most likely the first emails will be delivered to my spam box, because Gmail will identify that that content, historically , is not relevant to me.
From the moment I start rescuing these messages from spam, opening and clicking, Gmail will understand that I now like that type of content. On the other hand, let's say there is a website that talks about minimalism, for example, and this business somehow got my email address (most likely, through a mailing list or contact list that they purchased from – don't do that). If they send me an email, the likelihood of me receiving it in my inbox, promotions, or updates (i.e. out of the spam box) is high because Gmail knows it's a topic I'm familiar with. read and click, based on what I've already done with emails from other senders in the same segment. Therefore, technically, it is possible for us to receive a marketing email from an unknown sender in our inbox. It is not very correct, however, ethically. And this is supported by the LGPD , which establishes that an email address is personal data and that companies that use it must account to people about how this data is used and even about its origin, that is, where this data was collected – precisely to check whether people authorized it to be collected and used. Therefore, cold email is in a gray area of the relationship.
